Promotions & Sponsorship
  Integrated marketing
  Brand strategy
  Grassroot marketing
  International marketing

  Bell Canada (2005)

Bell wanted to bring their business partners into their 125th anniversary celebrations. We developed participation, sponsorhip packages for the kick-off employee events and secured the funding.

   


  Burger King & Robots (2005)

After their success with Ice Age, Burger King was the global quick service partner for the family theatrical release - they created specially themed foods, unique toys and used the characters in all their advertising.

 


  Kellogg's & Robots (2005)

Kellogg's worldwide extended the movie experience from the big screen right through to store shelves with a custom Robots cereal, and in-packed toys across all their family cereals, like Rice Crispies, Frosted Flakes, Corn Pops, and Fruit Loops.

   


  Mazda & Xmen 2 (2003)

Mazda had a staring role in the movie, and promoted the film at car shows, as well as via their traditional print and TV media in several international markets.

[ XMEN 2 / Mazda RX-8 TV ad ]

     


  Burger King International & Ice Age (2002)

Burger King was the international quick service partner for the home video launch - they created specially themed foods, and used the characters across all levels of media, including custom TV spots, leading up to the film's near day-and-date release worldwide.

     




2006 Countdown Consulting inc. All Rights Reserved.

Images courtesy of Twentieth Century Fox, The Walt Disney Company and Propaganda Gem.