Promotions & Sponsorship
Integrated marketing Brand strategy Grassroot marketing International marketing |
Bell Canada (2005) Bell wanted to bring their business partners into their 125th anniversary celebrations. We developed participation, sponsorhip packages for the kick-off employee events and secured the funding. Burger King & Robots (2005) After their success with Ice Age, Burger King was the global quick service partner for the family theatrical release - they created specially themed foods, unique toys and used the characters in all their advertising. Kellogg's & Robots (2005) Kellogg's worldwide extended the movie experience from the big screen right through to store shelves with a custom Robots cereal, and in-packed toys across all their family cereals, like Rice Crispies, Frosted Flakes, Corn Pops, and Fruit Loops. Mazda & Xmen 2 (2003) Mazda had a staring role in the movie, and promoted the film at car shows, as well as via their traditional print and TV media in several international markets. Burger King International & Ice Age (2002) Burger King was the international quick service partner for the home video launch - they created specially themed foods, and used the characters across all levels of media, including custom TV spots, leading up to the film's near day-and-date release worldwide. | ||
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Images courtesy of Twentieth Century Fox, The Walt Disney Company and Propaganda Gem. |