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Development of integrated marketing strategies and brand plans
- Build-out of tactical plans
- Positioning and Messaging development
Sponsorship and alliance pitches
- Identify and develop opportunities for the brand to capitalize on exposure inside the sports or entertainment platform
- Music, film, and event planning, coordination and product placement
- Sponsorship solicitation and account management
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Account management
- Creative strategy and conceptualization of marketing tools
- Manage creation of sales support literature, trade show materials
- Art direction and print press supervision
- Audio visual production supervision
- Direct and viral marketing experience
- Coordinate with designers, publicists, media agencies
International marketing
- Strategy and project management in foreign markets
- Knowledge of licensee infrastructure development and retail channel marketing
- Brand management and launch expertise
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