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 Integrated marketing
Brand strategy
Grassroot marketing
International marketing
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This style guide was a "how to" guide for distributors, theatre owners, media and promotional partners. It included everything from packaged goods on-pack executions, to online contests, grass root/street marketing examples featuring the live-action cat.
Revlon worked with MGM (US) and Fox Film International to establish product extensions, capitalizing on the massive media and excitement behind this high profile, global property. Not only did they have major in-store presence at mass and drugstores, they also ran a series of special screenings for all employees worldwide.
Visa International ran a series of special advance screenings for their credit card customers, as well as unique sign-up opportunities in select markets. |
 2006 Countdown Consulting inc. All Rights Reserved.
Images courtesy of Twentieth Century Fox, The Walt Disney Company and Propaganda Gem. | |||
Garfield The Movie style guide (2004)
